Global and Local Logics: Japan’s Matchmaking Industry and Marriage Agencies

Drinking with coworkers and superiors is a vital part of business life in Japan, and many social groups such as hobby groups or clubs , PTAs, and neighborhood associations also hold nomikai throughout the year. Even a group of friends getting together for a few drinks is a type of nomikai. Nomikai can also be an opportunity to meet new people, or even a new partner. There is a special type of nomikai called gokon , which is a kind of group date where singles mingle over drinks and food, hoping to make a connection with someone. There are even speed-dating gokon, where you talk to each new person for 5 minutes and then take your drink and move on to the next one. But how do you hold drinking parties or meet people in these times of coronavirus fears and State of Emergency orders? Next Level, an online media company, conducted a survey of single men and women ages 20 to 49 on the possibilities of meeting people through nomikai held online, with participants drinking at their home. The results were surprising:

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Japanese sign up for DNA matchmaking as country faces demographic crisis

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Please refresh the page and retry. T he scene resembles a typical blind speed-dating event: 13 women and 13 men, seated on either side of a bamboo screen in an upmarket Tokyo restaurant, are chatting in pairs on a strictly timed three-minute rotation. Welcome to the world of DNA matchmaking. Created by the dating company Nozze. Earlier this week, new government figures revealed that almost half of Japanese singles who wished to marry were unable to find a suitable partner, with more than 60 per cent admitting they were not doing anything to change the situation.

Other reasons ranged from lack of financial resources to an inability to connect with people, according to the report. And so it is perhaps little surprise that a raft of dating events and matchmaking innovations have cropped up in Japan in recent years, from speed dating in temples for single nuns to local government-funded matchmaking events in depopulated areas of rural Japan.

Matchmaking in Japan.

Yet, still, marriage is often the optimum goal for many young people. To join the service, applicants must pay 32, yen, plus 54, yen for DNA testing. Although some find the science behind genetic matchmaking dubious, the principle theory is that men and women naturally prefer partners with more variations in their DNA, so as to increase the likelihood of viable offspring.

When a year-old gay engineer wanted to find the love of his life, he turned to one of the growing number of matchmaking services in Japan.

World Europe. Finding Love in Japan: Japanese turn to matchmaking services for companionship. In Japan, an increasing number of people are turning to online matchmaking services to find love. According to a recent government survey, Japan’s marriage rate has declined to an all-time low. The report says men and women in Japan are struggling to find partners for a variety of reasons from economic concerns to changing views on marriage partners.

Many women, in particular, are wary about losing their freedom and careers after they get married by becoming full-time housewives. Analysts say nearly half of the single people in Japan who want to get married are unable to find a suitable partner. However, with the social advancement of women, they now have to balance careers and family carefully and seek different ways to meet their partners away from the workplace.

An increasing number of people in Japan are turning to the internet and social media matchmaking services to find companions.

Market size of online matchmaking services Japan 2017-2025

Dating agencies seize chance as online engagement shows higher success rate. TOKYO — With stay-at-home orders in effect to slow the spread of the novel coronavirus, many singles in Japan are reassessing the importance of marriage and family, even as they maintain social distance. The company began offering minute, free online consultations the day after the government declared a state of emergency in seven prefectures on April 7. Most people seeking consultations are in their 20s to 40s and the majority are women.

Kekkonjoho Center, which runs the Nozze marriage agency, has been offering free spouse-hunting advice since April

and Marriageability: The Practices of Matchmaking between Men from Japan Chigusa Yamaura traces the practices of Sino-Japanese matchmaking from.

Motivated by this question, Chigusa Yamaura traces the practices of Sino-Japanese matchmaking from transnational marriage agencies in Tokyo to branch offices and language schools in China, from initial meetings to marriage, the visa application processes, and beyond to marital life in Japan. Engaging issues of colonial history, local norms, and the very ability to conceive of another or oneself as marriageable, Marriage and Marriageability rethinks cross-border marriage not only as a form of gendered migration, but also as a set of practices that constructs marriageable partners and imaginable marriages.

Yamaura shows that instead of desiring different others, these transnational marital relations are based on the tactical deployment of socially and historically created conceptions of proximity between Japan and northeast China. Far from seeking to escape local practices, participants in these marriages actively seek to avoid transgressing local norms. By doing so on a transnational scale, they paradoxically reaffirm and attempt to remain within the boundaries of local marital ideologies.

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Japan | NL digital LSH showcase & matchmaking

Signup for a Free Registration. Start Your Search Today. Schedule Your Free Consultation. If you really want to marry a Japanese woman, this is the right place. Over 20 years, Traditional Japanese Matchmakers has built a solid reputation as the most reliable and successful matchmaker for gentlemen seeking to marry a Japanese woman.

Calls for applications for Cluster/SME support missions to Japan: “BIOTECH CLUSTER & SME MATCHMAKING MISSION TO JAPAN “.

So she has decided to expand her pool of prospective partners by looking for love outside the capital. To that end she has filled out an online profile detailing her name, job, hobbies and even weight on a match-making site that pairs up single urbanites with people from rural areas. They are typically operated by an unlikely marriage-broker: local governments.

It claims to have successfully coupled up more than 1, Akita residents since it launched nine years ago. It recently began offering a similar service to introduce residents to people living outside the prefecture and is optimistic about its prospects. Along with online matching services, municipalities across Japan host parties to help singles mingle. They also organise subsidised group tours in rural prefectures, in which half the participants are locals and the other half from cities, to encourage urbanites to marry and move to the countryside.

Hundreds of singletons participate in these tours every year. The rural bureaucrats are playing cupid in the hopes of stemming emigration. Young people move from the countryside to cities to go to university or look for a job. As a result, the dating pool in rural areas is becoming ever tinier—a situation that encourages even more young people to move away. The same singletons keep showing up at all the local konkatsu events; there is little prospect of meeting new people.

Japan Moves into New Era of Online Drinking and Matchmaking

This paper explores the roles of matchmaking agencies MAs in international marriages in contemporary Japan by identifying them from such sources as Yahoo Japan’s website, telephone directory, and a website of international marriage agencies. With the selected agencies, in-depth interview surveys were conducted, and the following findings were obtained.

Many MAs started matchmaking services due to their own personal experiences with international marriage. For Japanese men, the main motivation for international marriage is the difficulty of finding Japanese women to marry. Regarding the spatial distribution of Japanese clients, there is an obvious distance-decay tendency: the shorter the distance from a particular MA office, the more clients. MAs provide various kinds of advice about preparing documents to help foreign wives of Japanese clients acquire spouse visas.

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With an increasing number of Japanese remaining single amid an absence of traditional matchmakers, one municipality is turning to big data to help people tie the knot. In the western Japan prefecture of Ehime, a marriage promotion center in the city of Matsuyama started utilizing big data in March for its matchmaking system, in which members register their personal information and academic background. Around volunteers at the center, mostly married women in their 50s and 60s, also play a key role by providing advice to single people.

Hyogo Prefecture set up a Tokyo branch of its matchmaking center in August , hoping to help residents find partners in the capital who would then move to the prefecture on marriage. Under its initial requirements to register with the Tokyo center, a member needed to be introduced by a Hyogo Prefecture resident or person working in the prefecture. But the center later allowed anyone to register.

Online matchmaking party business getting brisk amid pandemic

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Japan: Revenue in the Matchmaking segment is projected to reach US$m in The Matchmaking segment contains online services for the systematic.

This gay couple started dating after finding each other through matchmaking service provider Resally’s Tokyo branch in Shibuya Ward. Yukiko Yamane. When a year-old gay engineer wanted to find the love of his life, he turned to one of the growing number of matchmaking services in Japan for sexual minorities. He met a year-old male researcher at the Tokyo branch of Resally in Shibuya Ward, which provides a matchmaking service for gay people.

The pair started dating last summer. Resally started its service in Based on the age, height, self-introduction and other information provided by its members, matchmakers arrange meetings between potential couples once to three times a month.

Speed Dating Experience With Japanese Women in Tokyo